Summary:

The Brand Manager is responsible for developing and executing marketing and trade marketing strategies to build brand awareness, increase market share, and drive growth. This role involves managing brand communication, product positioning, and consumer engagement across multiple channels.

Key Responsibilities:

Develop and implement brand strategies that drive growth and strengthen market presence
Achieve volume, market share and profitability targets for assigned brands
Plan and execute marketing campaigns and promotional activities, and measure their results
Lead new product launches from concept to market introduction
Prepare and manage the annual A&P plan and budget
Conduct market research and analyze consumer behavior, pricing and competitor activity
Prepare brand forecasts in coordination with sales and supply chain, and ensure effective stock management
Build strong relationships with suppliers and ensure marketing plans are aligned with brand positioning
Work closely with sales and key account teams on trade marketing and tailor-made promotions
Spend time in the field to understand market dynamics

Requirements:

Bachelor’s degree in Marketing or Business Administration
Minimum 4 years of experience in a similar role.
Strong understanding of consumer behavior, trade dynamics, market research and digital marketing
Strategic and analytical thinker with strong problem-solving skills
Creative, proactive and highly organized, with strong attention to detail
Excellent communication and leadership skills
Able to manage multiple projects and priorities in a fast-paced environment
Proficient in Excel, Power BI, Power point and marketing tools
Languages: Arabic, English , French is an advantage