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SALES & DISTRIBUTION
Route to Market
Our extensive channel partnerships provide your products with unparalleled access to our vast network of diverse clients. We implement cutting-edge technology to optimize route plans and maximize market coverage.
We directly cover more than 6,000 points of sale, and our distribution channels include:
- Major Chains & Supermarkets across Lebanon, ensuring wide-reaching accessibility.
- Groceries & Wholesalers to support the still significant traditional trade sector.
- Sub-Dealers catering to specific regions or specialized distribution needs, such as pharmacies.
- Stationery Shops tailored to our BIC brand portfolio.
Online Platforms capturing a growing share of sales, particularly in urban areas. - On-Trade Channels including pubs, coffee shops, restaurants, hotels, hospitals, pastry shops, and alternative outlets.
Sales Management
Our sales team is strategically trained and organized to deliver results across all channels and regions. Armed with deep knowledge and specialized expertise, we are well-equipped to meet the unique needs of our diverse customer base. Our sales operations are divided into distinct divisions:
Dry Food
Chilled Food
Ultra-Fresh
Over-the-Counter
Frozen
Home & Personal Care
Stationery
Beverages
Our sales representatives meet regularly with customers to ensure the human component is always present across your product’s journey from production to shelves. By building deep relationships with retailers and outlets, we aim to ensure the availability and visibility of your products across all markets.
Tools & Reports
Our sales force utilizes the latest technology tools to enhance productivity: from real-time order taking to data collection, and the tracking of KPIs. Advanced analytics provide customer and market insights that inform our strategy, while regular reporting empowers managers to monitor performance and make swift adjustments to better adapt to market needs. Key tools include:
- Handheld Order Entry System: Equipped with comprehensive client data, enabling real-time order processing by sales representatives.
- M-Suite: A web platform from Malia Group for tracking daily sales activities.
- EYE2 App: A data collection tool that tracks availability, primary and secondary display visibility, freshness, and pricing for both EAM brands and competitors.
- CHAMPS App: A tool for the sales team to track daily targets and KPIs, as well as their performance in monthly and annual contests.
- SAP – Cubes Sales Reports: Excel-based raw data that provides comprehensive analysis, enabling daily tracking and evaluation of the entire business.
- EYE2 Monthly Report: Delivers insights on EAM’s market situation, including availability, visibility, and pricing comparisons with key competitors.
Explore our portfolio
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