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HISTORY

Founded in 1934, ETS. ANTOINE MASSOUD SAL (EAM) is a Lebanese FMCG company that has accompanied the daily lives of consumers for close to a century.

By connecting the dots between consumer needs and our principals’ aspirations, we have established and reaffirmed our position as a key industry figure competing with various institutions in the same industry. Our success is driven by our ability to sense and embrace market trends all the while navigating overlapping crises.

Today, we represent renowned companies such as Danone, Bic, Groupe Bel, Kellanova, Andros, Lactalis as well as notable wines & spirits groups like Proximo Spirits, Gruppo Campari, Whyte & Mackay, Roust, Taittinger, Domaine des Tourelles, Monin, Carlsberg, Fever-Tree. We have evolved from mere agents and distributors of French products to exclusive partners with some of the world’s biggest multinational firms, fostering meaningful relationships that drive growth and success.

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EAM provides today comprehensive distribution, sales, marketing, merchandising, logistics & online services to ensure seamless product delivery and a strong market presence.

With each new milestone and passing decade, we have never ceased to embody notions of collaboration and agility, further cementing our presence as a dynamic and impactful force in the Lebanese distribution landscape.

In 2018, we proudly joined forces with Arrow Group, enhancing our stability and expanding our footprint across five of the largest markets in the MENA region. This strategic partnership has integrated us into Arrow Group’s extensive network, allowing us to deliver exceptional services and solutions with a solid foundation and a broad reach in these key markets. Through this collaboration, we have strengthened our presence and capabilities, ensuring that we meet the diverse needs of our principals and clients across the region.