The EAM team proudly participated in the SBP Distributor Gathering, held in Italy from April 22 to 25, 2024. The event highlighted SBP’s unwavering commitment to its partners and their collective growth.

The program provided a unique opportunity to engage with the legacy and innovation of Gruppo Campari through an exclusive visit to their HQ.

Attendees gained in-depth insights into iconic brands such as Aperol, Campari, Espolòn, and Wild Turkey, highlighting SBP’s dedication to empowering its distributors with cutting-edge knowledge and strategies.

The gathering included a vibrant bar tour across Milan, offering a firsthand look at best practices in mixology and hospitality, as well as a cultural experience in Venice, culminating in a memorable visit to the Aperol Terrazza.

EAM proudly represented Lebanon alongside distributors from Bahrain, Egypt, Iraq, and Jordan, strengthening connections and sharing experiences that contribute to a global network of excellence.

SBP’s continued commitment to fostering collaboration and delivering unparalleled support reaffirms its role as a true partner in driving success across markets.