MARKETING & MERCHANDISING

We assist our principals in establishing robust brand connections and driving growth through strategic, data-driven planning and impeccable execution. Our dedicated team ensures a high level of precision in every aspect, consistently delivering impactful and memorable brand experiences that span from initial reception to in-store visibility.

Our marketing units collaborate closely with brand owners to create comprehensive, integrated annual marketing plans that effectively capture seasonality and major events. Additionally, we manage the design and implementation of brand activations tailored specifically to target relevant consumer segments, ensuring that each campaign resonates deeply with its intended audience.

Our merchandising team plays a crucial role in maximizing the visibility and impact of our products on the shelves. With a strategic focus on enhancing product presentation and driving consumer engagement, our team is dedicated to ensuring that each product achieves optimal placement and visibility within retail environments, utilizing tools such as EYE2 for market information and data collection, Share of Shelf analysis, and Price Fishing to refine strategies and ensure competitive excellence.