A new frozen dessert experience lands in Lebanon, blending tradition, indulgence, and modern eating moments.

EAM is proud to announce the introduction of My/Mochi to the Lebanese market, bringing a globally recognized frozen dessert brand to local consumers through a carefully selected range of nine flavors.

Born from Japanese tradition and reimagined for today’s global palate, My/Mochi combines premium ice cream wrapped in soft, lightly sweetened rice dough, offering a unique texture and portion-controlled indulgence that sets it apart in the frozen dessert category. The result is a product that balances authenticity with accessibility—appealing to both adventurous food lovers and mainstream dessert consumers.

My/Mochi has built a strong international following by redefining how ice cream is enjoyed:
smaller portions, bold flavors, and a playful yet premium positioning. The brand’s assortment covers a broad spectrum of taste preferences, from timeless classics to more indulgent and innovative profiles, making it highly versatile across retail and impulse-driven consumption occasions.

With this launch, EAM continues to strengthen its frozen portfolio by introducing value-added, differentiated concepts that respond to evolving consumer expectations—particularly the growing demand for novelty, texture-driven experiences, and premium treats in convenient formats.

The arrival of My/Mochi in Lebanon reinforces EAM’s commitment to curating international brands with strong equity, proven performance, and long-term growth potential, while adapting them to local market dynamics and consumption habits.

My/Mochi is now available in Lebanon through EAM’s distribution network, opening the door to a new way of enjoying ice cream—one bite at a time.