Brand Manager

Marketing Full-time Mid
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We are seeking a Brand Manager for our food, dry Food and Home and personal care channel to be handling the following;

Responsibilities:

  • Achieves the business plans that are set by brand at the beginning of the year.
  • Leads the budget process of the assigned categories/products.
  • Achieves volume/market share/profitability targets by product
  • Effectively leads meetings with major suppliers. Takes the first lead when negotiating with suppliers.
  • Liaises with supplier on the brand positioning and ensures that all marketing plans are in line with the positioning of the product.
  • Looks at inventory and effectively manages stocks that result in zero expired stock in the company’s warehouse.
  • Sets Promotional Strategies. Submit them for direct supervisor’s approval.
  • Maintains company gross profitability and volume based on set yearly targets.
  • Obtains and assesses information on brand/product market share. Analyses retail audit information or scans information provided by major customers.
  • Conducts markets visits (with sales people) to help understand the market dynamics.
  • Prepares A&P yearly plan and promotional schedule of all assigned brands.
  • Prepares A&P budget, to be submitted to the direct Manager.
  • Meets with advertising agencies. Negotiates Terms with them, decides on the right campaign to achieve optimal products objectives.
  • Suggests product pricing by using research data, reviewing cost of goods sold, anticipating volume, costing special and customized orders.
  • Thoroughly Assesses category pricing of all major players.
  • Anticipates market needs.
  • Provides the right brand forecast in alignment with the direct Manager.
  • Shares monthly calendar with the direct Manager before implementation.
  • Provides the sales forecast to the supply chain unit for order activation. Follows up with supply chain unit on order status.
  • Recommends the nature and scope of present and future product lines.
  • Introduces and markets new product/SKU and develops measures to monitor their performance.
  • Continuously works on efficient assortment exercises on the assigned brands.
  • Able to submit ad hoc reports and analysis when need be.
  • Measures post results of promotional activities.
  • Prepares continuous business reviews for assigned brands.
  • Fills out a scorecard on a monthly basis; Keeps a well-organized fact book.
  • Works according to company rules and regulations.
  • Maintains a confidential spirit at all times.
  • Maintains a positive attitude at all times with colleagues and suppliers.

Qualifications:

  • Bachelor’s degree in Marketing. MA is an advantage
  • Excel / Powerpoint savvy
  • Detail oriented
  • Well organized
  • Creative and takes initiative
  • Excellent Communication and reporting skills
  • Problem solver
  • Understands trade and consumer dynamics
  • Analytical skills
  • 3 years of experience in an FMCG field of business is a must.