Reports to: Business Manager Alcohol and spirits

Job overview:

Experience in Bartending, preparing cocktails, coming up with cocktails

Technical Knowledge in Spirits, especially Tequila, Single Malts, Gins…

Young, energetic, outgoing personality, sociable, well-connected in the on-trade scene.

Convincing with good sales skills.

Education: bachelor degree in relevant field like marketing would be a plus, to be able to perform office tasks when required.

Physically ‘attractive’ & presentable: Suitable for trendy events or behind a bar, yet suitable for premium masterclasses & dinners.

Great communication skills, good English command is a must.

Key responsibilities:

Brand Promotion:

Represent the brand at events, festivals, bars, and retail locations, engaging with consumers to share brand stories and product information.

Product Demonstrations & Tastings:

Lead product tastings and demonstrations to increase product trial and educate consumers on the brand’s range of offerings.

Customer Engagement:

Foster meaningful relationships with consumers, bartenders, and industry professionals to strengthen brand presence.

Event Management:

Organize and execute brand events, including sponsored parties, tastings, and influencer collaborations, to elevate the brand’s presence in the market.

Social Media and Content Creation:

Share brand messaging and promotions on personal and brand social media channels, creating authentic, engaging content that resonates with the target audience.

Market Analysis:

Monitor competitor activities and consumer trends to adjust strategies and stay ahead in the market.

Sales Support:

Work closely with the sales team to provide feedback on market performance, consumer preferences, and opportunities for growth.

Education & Training:

Educate staff, bartenders, and retail employees on the brand’s products, ensuring they can effectively communicate the brand’s offerings to customers.

Trend Monitoring:

Stay up-to-date with design trends, technology advancements, and cultural insights to keep creative ideas fresh and relevant.

Brand Guardianship:

Act as a brand ambassador by maintaining the integrity of the brand’s visual identity across all channels.

Key Skills:

University degree is an advantage.

Minimum 3 years’ experience in the same role or as Bar tender

Communication Skills

Sales Skills

Technical Knowledge in Spirits & Cocktails

Excel, PowerPoint, Word

Social Media savvy